How do you know when to end your A/B or multivariate test? Many optimization teams stop their tests too early; others run them too long. We chatted with Paul Terry, Senior Optimization Consultant at SiteSpect and former Web Optimization Analyst at PRIMEDIA, to find out what to consider before ending a test.
Website testing teams often ask us how to scale their optimization programs to deliver more powerful results. Whether creating a new optimization team from the ground up or updating an existing one, you’ve got to base your actions on well-developed strategic plans. These five steps will start a fire under your optimization program
You’re invited! If you are an optimization professional, then the SiteSpect Regional Optimization Exchange (ROX) is the event for you.
Chances are that improving your website’s page-load speed is one of your marketing team’s top New Year’s resolutions. It’s well-documented that slow-loading pages affect customer satisfaction, SEO, and conversions, but marketers continue to make the same mistake every year by unintentionally slowing down their sites with heavy images, video, and website code. What’s an optimization team to do to break this cycle and teach marketers that they are creating the equivalent of website foie gras–a rich and appealing user experience that is detrimental to your brand’s health?
Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going to hit it out of the ballpark, retailers are bringing data-driven strategies and methodologies to their web and mobile experiences, with measurable and impressive results.
SiteSpect has released a new, free Optimization Buyers Kit.
How do you separate high priority tests from those that can wait? Don’t let yourself become overwhelmed by this challenge -- use these recognized strategies for getting your priorities straight.
Stuck cooking up the same old tests? Take a step back. Here are six ingredients that will energize your testing recipes
Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions
Back-to-school season is almost upon us -- in just a few short weeks, schools will open their doors to kick-off the 2014-2015 school year.