Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services.
Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.
Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.
Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.
A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.
My last few blog posts have been dedicated to the importance of visual and functional tests for on-site search. Before we wrap up the series, let’s review a few more ideas related to the back-end areas of your site not noticeable to the visitor.
Are you trying to figure out how important it is to test on-site search? If so, consider this example from Walmart. The team conducted a series of functional tests to optimize how their search engine works. The goal of the project was to “translate your searches into the stuff you really want to buy.” During development, they continuously tested and refined their search engine. Within a year, they found that “20 percent more searches turned into sales than before.”