It’s easier to take aim with SiteSpect.

SiteSpect gives online marketers the ability to target and personalize content delivery with unprecedented speed and control. You can target content using a wide range of criteria, so you’ll have more ways to be sure you’re focusing on the right audience. And SiteSpect’s targeting capabilities come standard – not as an additional module you need to buy.

Plus, with SiteSpect’s non-intrusive technology, you can quickly create and modify behavioral targeting criteria without IT involvement, and without making any changes to your site. And because SiteSpect doesn’t use JavaScript tags that slow site speed, you’ll be able to implement tests and changes more quickly, and see results faster.

Greater speed and precision.

Segment your traffic based on attributes that will ensure the most effective changes for your site. With SiteSpect, you can even identify subsets of users within a campaign that show similar attributes or behaviors – so you can see how different market segments are impacted by each campaign. Target visitors based on criteria including: 

• Specific actions taken during a visit
• History, such as recency, frequency, and monetary value of previous purchases and transactions
• Origin of visit, such as Google or PPC
• Day- and Time-parting 
• Language
• Browsing device including WAP/mobile devices
• Geo-targeting
• Externally defined criteria from third-party CRM or SFA databases

“After analyzing and experiencing other multivariate testing products in the marketplace, we concluded that SiteSpect's versatility was unequalled.”

Sam Peterson

Senior Vice President of Technology

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