It’s easier to take aim with SiteSpect.
SiteSpect gives online marketers the ability to target and personalize content delivery with unprecedented speed and control. You can target content using a wide range of criteria, so you’ll have more ways to be sure you’re focusing on the right audience. And SiteSpect’s targeting capabilities come standard – not as an additional module you need to buy.
Greater speed and precision.
Segment your traffic based on attributes that will ensure the most effective changes for your site. With SiteSpect, you can even identify subsets of users within a campaign that show similar attributes or behaviors – so you can see how different market segments are impacted by each campaign. Target visitors based on criteria including:
- Specific actions taken during a visit
- History, such as recency, frequency, and monetary value of previous purchases and transactions
- Origin of visit, such as Google or PPC
- Day- and Time-parting
- Browsing device including WAP/mobile devices
- Externally defined criteria from third-party CRM or SFA databases
“After analyzing and experiencing other multivariate testing products in the marketplace, we concluded that SiteSpect's versatility was unequalled.”
Senior Vice President of Technology