SiteSpect Executive Team
Eric J. Hansen
Founder & CEO
Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization.
Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.
Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.
Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.
Follow Eric on Twitter: http://twitter.com/ericjhansen
Larry Epstein
Vice President and Co-Founder
Larry is responsible for leading SiteSpect's sales, operations, and business development initiatives. Prior to SiteSpect, Larry served in executive sales and marketing positions at Granite Software and GSX Groupware Solutions.
He previously founded Radial Technologies, a developer of Internet-based PC administration tools that was an OEM and direct marketer of pre-boot administration solutions. As founder, Larry led the company until the acquisition of its business by Bootix Technology of Cologne, Germany.
Prior to that, Larry was a Senior Product Manager at Lotus Development, responsible for all Lotus Notes systems management and infrastructure products. Earlier at Lotus, Larry was Systems Architect and creator of Lotus NotesView, a network management solution for Lotus Notes.
Larry holds a B.A. in Computer Science and Mathematics from Boston University.
Kim Ann King
Chief Marketing Officer
Kim brings more than two decades of technology marketing experience to the role of Chief Marketing Officer at SiteSpect, where she is responsible for demand generation, brand awareness, and sales readiness initiatives that drive customer acquisition and retention.
Throughout her career, Kim has built global brands and positive market presence, helping to successfully launch several technology start-ups. She launched leading security software provider Bit9 in 2005 with high-impact, cost-effective marketing initiatives that consistently achieved brand recognition, marketplace differentiation, and customer acquisition and loyalty. For Akamai Technologies, Kim helped create global brand awareness in advance of Akamai's IPO, the 4th-most successful on Nasdaq in 1999. At Open Market, an e-commerce software pioneer, Kim managed the company's worldwide public relations strategy, positioning, and initiatives.
Kim received her M.S. in Communications Management from Simmons College and a B.S. in Public Relations from Boston University.
Shevawn Hardesty
Chief Financial Officer
Shevawn has been providing financial management and leadership for technology
organizations for more than 25 years. For the past 12 years, she has worked with emerging technology companies as their CFO on a consulting basis or on staff — closing nine rounds of venture funding totaling over $50 million as well as two rounds of debt financing.
Shevawn has managed all of the financial aspects of her client companies, such as Adjoin Solutions, AnyDay.com, Active Impulse Systems, Mint Technology, and Enox Technologies, as well as hiring and training the financial and administrative teams and overseeing human resources, information services, legal, facilities, and other administrative functions.
Shevawn has held executive positions with Fidelity Investments, Fleet Bank, and Blue Cross-Blue Shield of Massachusetts, and has also worked with Ernst & Young. She holds a B.S. in Business Administration from Boston University and is a licensed CPA.
Dr. Michael Reed Sutherland
Chief Scientific Advisor
As Chief Scientific Advisor, Mike is responsible for the design and integrity of SiteSpect's statistical analysis components. He also collaborates with SiteSpect's professional services team on customer engagements, applying his decades of experience as both a consultant and professor in the use of mathematics and optimization.
Prior to joining SiteSpect, Mike was the Director of the University of Massachusetts Statistical Consulting Center (SCC), which provided services to university-related research projects. During his tenure, Mike led the SCC's expansion into services-for-hire for industry and government clients.
Before joining the SCC, Mike held the position of Associate Professor of Statistics in the Mathematics department of University of Massachusetts. Prior to that, Mike was Assistant and then Associate Professor of Statistics and Computer Science at Hampshire College.
Mike holds a Ph.D. in Statistics from Harvard University and a B.A. in Mathematics from Antioch College.