Retail & E-Commerce
In a tough economy, it's more important than ever for online retailers to ensure that potential shoppers not only come to their sites but that they also stay and make purchases. Thus, web retailers are continually "tuning up" their sites to optimize online catalog sales. And one of the best ways to do that is through multivariate testing and behavioral targeting which are effective and immediate methods to increase sales volume, improve conversion rates, and boost lead generation efforts. Just ask our retail customers who see these kinds of results every day with SiteSpect.
The key is to use controlled, scientifically sound testing and targeting methodologies to understand which content most effectively persuades and engages your shoppers, and then act upon the results. The good news is that SiteSpect makes it easy. You'll be able to test, target, and optimize everything from 1-click shopping features to entire conversion funnels, as well as:
- Cross-sells and up-sells
- Site search results; for example, the layout and position of results versus cross-sells
- Customer service content and functionality
- Promotional and offer copy, placement, and layout
- Site navigation and page layout
- Production information page features, including Web 2.0 technology
Take advantage of SiteSpect's rich targeting capabilities to optimize by shopper segments such as new versus returning visitors, product interest, keywords and ad groups. You can even target by past behavior, such as remarketing to shoppers who abandoned shopping carts, for example. Or, you might want to track and optimize based on value per conversion or value per visit. The choice is yours.
Contact us today to learn how you can get started in optimizing your retail or catalog site for e-commerce success.
See SiteSpect In Action