Challenge:

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The educational institution wanted to update the customer experience of some key pages to minimize risks and optimize revenue impact.

Solution:

SiteSpect’s comprehensive digital optimization platform enabled the educational institution to test and control the release of their new mobile submission page for prospective students who wanted more information – a key engagement step in the institution’s acquisition process.

Results:

  • 2.3 % increase in conversion rate
  • $1.2M increase incremental revenue

Engagement

The educational institution had been successfully using SiteSpect’s A/B and multivariate testing when they were asked to address a new business concern: generating more prospective students to submit requests for information. The educational institution team decided to utilized SiteSpect to A/B test user experience mobile designs to see which one would drive more submissions. The team ran the test for a little more than 30 days, with a 50/50 traffic split, and was able to ascertain which option was the best. Upon release of the winning design, there has been a clear impact to the overall mobile conversion rate.

Benefits experienced from sitespect include

  • Optimized and tested mobile user experience quickly and seamlessly
  • Drove improved conversion rate
  • Mitigated risk by testing for optimal impact first

Summary

To drive optimal user experience and business outcomes, this world-class educational institution turned to testing. By utilizing a statistically significant test, the educational institution was able to decisively achieve the success. it looks to how it works. In fact, SiteSpect clients can test everything – front-end usability, back-end functionality, dynamic content, mobile web, and native mobile apps – and target anyone, all in one solution.

CUSTOMER

A private, nonprofit, accredited educational institution with more than 60,000 online students, making it one of the fastest-growing universities in the country.

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