Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and A/B testing solutions for web site optimization, announced that HouseValues is using SiteSpect's multivariate testing and targeting technology to optimize conversion rates on its websites.
As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.
In this article, I'll discuss the following:
The industry's only non-intrusive A/B testing, multivariate testing, and behavioral targeting solution that works with all mobile platforms to drive customer engagement and increase revenue
“For organizations to succeed and make optimal use of marketing dollars, it's critical to break down the marketing and sales barriers,” says Angie Hirata, worldwide director of marketing and business development at Maximizer Software. Her advice is to nurture leads through multitouch campaigns that offer additional value and drive potential customers to take action — for example, seminars, whitepapers and webcasts — where you are notified when the prospect registers.
Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach
CSN Stores is one of the fastest-growing online retailers in the U.S. with more than 260 specialty e-commerce sites and five million monthly visitors. But even a site of this size and scope faces the same challenges that affect smaller retailers. And perhaps the biggest challenge of each is increasing conversions.