SiteSpect Named as Finalist for the 2008 MITX Technology Awards

Wednesday, May 14, 2008 Press Release

Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region

SiteSpect Announces Global Sponsorship of Web Analytics Wednesday

Monday, April 28, 2008 Press Release

SiteSpect, the leading provider of multivariate testing and A/B testing solutions for optimizing websites, landing pages, and mobile content, today announced its worldwide sponsorship of Web Analytics Wednesday, the world's only social networking event for web analytics professionals. Selects SiteSpect for Multivariate Testing and Targeting

Thursday, April 24, 2008 News

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and A/B testing solutions for web site optimization, announced that HouseValues is using SiteSpect's multivariate testing and targeting technology to optimize conversion rates on its websites.

MITX Member Spotlight

Wednesday, April 23, 2008 News

Multivariate Testing, Part 1: An Introduction

Tuesday, April 22, 2008 News

As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.

In this article, I'll discuss the following:

SiteSpect Announces Mobile Content Testing and Optimization Solution

Tuesday, April 22, 2008 Press Release

The industry's only non-intrusive A/B testing, multivariate testing, and behavioral targeting solution that works with all mobile platforms to drive customer engagement and increase revenue

Why is Multivariate Testing Important for the Mobile Web?

Monday, April 14, 2008 News

“For organizations to succeed and make optimal use of marketing dollars, it's critical to break down the marketing and sales barriers,” says Angie Hirata, worldwide director of marketing and business development at Maximizer Software. Her advice is to nurture leads through multitouch campaigns that offer additional value and drive potential customers to take action — for example, seminars, whitepapers and webcasts — where you are notified when the prospect registers.

SiteSpect Joins Coremetrics Connect to Optimize Online Marketing Performance

Monday, February 25, 2008 Press Release

Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach

Testing and Optimization: SiteSpect, CSN Stores Case Study

Wednesday, February 13, 2008 News

CSN Stores is one of the fastest-growing online retailers in the U.S. with more than 260 specialty e-commerce sites and five million monthly visitors. But even a site of this size and scope faces the same challenges that affect smaller retailers. And perhaps the biggest challenge of each is increasing conversions.