Entertaining three-minute video highlights the competitive advantages of using SiteSpect for multivariate testing and optimization
Ever wonder what was involved in multivariate testing and website optimization? Follow the story of Pam, an online marketing manager, as she learns there's a better way to run tests in a new entertaining three-minute video from SiteSpect entitled "Eleven Weeks?!"
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at the Internet Marketing Conference to be held at the Coast Plaza Hotel in Vancouver, British Columbia, Canada on September 12, 2008.
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, will sponsor Web Analytics Wednesday, the world's only social networking event for web analytics and online marketing professionals.
WHAT: Web Analytics Wednesday, a speaking and networking event for web analytics and online marketing professionals.
Joint Alliance Unites Best-of-Breed Solutions for Marketing Optimization
The antiques market generally isn't considered at the forefront of technological innovation. But Skinner Auctions, an auctioneer and appraiser of antiques and fine art, recognize the potential benefits of rejuvenating its online bidding process after clientele started to embrace its new Web auction format.
In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.
By now, your marketing goals are clearly defined and you're ready to run a multivariate test to optimize your site's marketing effectiveness... but which elements, or factors, should you test?
What Is a Site Factor?
As marketing budgets shift from offline to online, SiteSpect, Inc. reaps the benefits with the addition of new customers, new partners, and operational expansion
SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder, Eric J. Hansen, will be speaking at the OMMA Behavioral conference to be held at the Hotel Nikko in San Francisco, CA on July 21, 2008.