Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will speak at IMC Vancouver, slated for September 16-18, 2009. IMC Vancouver 2009 is designed to teach marketers how to improve online revenue and features speakers from some of the largest and most influential web sites today. Hansen will speak twice during the conference:
SiteSpect-sponsored whitepaper, written by Eric Peterson of Web Analytics Demystified, helps marketers maximize their online ROI
Do want to know exactly what works and what doesn’t on your website? On Wednesday, July 8, from 4:00 to 5:00 pm Eastern, we’ll be putting on a free webinar with Eric Hansen, Founder and CEO of SiteSpect, to discuss how you can use multivariate testing to significantly improve your website’s conversion rate.
A recurring theme in our work with clients is to cast the analytic net across their web presences, not just their web sites. For example, let's say you're a retailer and you run a "discounted shipping" promotion, with different levels.
Marketing testing and behavioral targeting company SiteSpect has announced enhancements to its Web site and mobile optimization platform that includes advanced segmentation, testing and targeting. SiteSpect’s segmentation functionality now enables users to identify and analyze subsets of visitors who exhibit similar behavioral and demographic attributes in order to test and chart how variations in content, including different promotional offers, affect different market segments.
Benefits to Web Marketers Include Advanced Segmentation, Testing and Optimization of Third-Party Sites, Enhanced Targeting, and Localization