Test-Planning Template for Holiday Mobile Marketing

Monday, November 23, 2009 News

So, you are working at a hip interactive agency and thinking, “How am I going to make a difference in my clients’ mobile Web campaigns this year?”

Maybe you are the client thinking the same thing: “What could my agency possibly do that’s going to knock my socks off?” You are both looking for something new and different.

Read more: http://www.mobilemarketer.com/cms/opinion/columns/4698.html

A Bulletproof Holiday Website Optimization Testing Plan

Thursday, November 5, 2009 News

Through years of helping clients develop their testing programs, I've found that without a structured plan for website optimization testing, it’s easy to end up with meaningless data, wasted time and frustrated stakeholders.

The good news is that developing a test plan isn't that difficult. Although it requires careful thought and consideration, those are hallmarks of any worthwhile improvement effort.

10 Best Practices Voor Succesvol Testen (Dutch)

Tuesday, October 27, 2009 News

De populariteit van online experimenten is de laatste jaren flink toegenomen. Niet in de laatste plaats door de drempelverlaging die de komst van het gratis Google Website Optimizer heeft teweeggebracht. Conversieoptimalisatie en het verbeteren van de online ´experience´ vindt dan ook steeds meer plaats op basis van een wetenschappelijke (en statistische) aanpak in plaats van onderbuikgevoel. En dat is een goede zaak.

Optimizing Your Website for the 2009 Holiday Retail Season: SiteSpect Shows How to Write a Formal Testing Plan

Monday, October 19, 2009 Press Release

In order to help online retailers achieve their holiday sales objectives, web optimization firm SiteSpect is advising marketers to develop their testing plans beforehand to prepare for a successful holiday shopping season. Although signs of recovery are starting to appear, the softened economy has been tough even in the usually robust e-commerce sector.

SiteSpect to Sponsor Akamai's 2009 Global Customer Conference

Tuesday, October 13, 2009 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that it will sponsor Akamai's 2009 Global Customer Conference to be held October 20-22 in Boston. As part of its sponsorship agreement, SiteSpect will be exhibiting during the conference.

SiteSpect Customer PRIMEDIA to Speak at eMetrics DC

Tuesday, October 13, 2009 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its customer PRIMEDIA will speak at the eMetrics Marketing Optimization Summit in Washington D.C. on Wednesday, October 21.

CEO Spotlight

Thursday, October 8, 2009 News

Eric Hansen founded SiteSpect in 2004 and is the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and mobile optimization. Prior to SiteSpect, Eric founded and was CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

Web Optimization Firm SiteSpect Announces European Expansion

Tuesday, September 15, 2009 Press Release

Opens European Presence in the Netherlands

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and targeting solutions, today announced the opening of its first European office in Breukelen, The Netherlands.

SiteSpect Founder and CEO to Participate in Multivariate Testing Best Practices Webinar

Wednesday, September 9, 2009 Press Release

Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will participate in a webinar sponsored by the Arizona Interactive Marketing Association. The webinar, entitled "Best Practices for Multivariate Testing Success," will be held on Tuesday, September 15, at 2:30 p.m. Eastern Time / 11:30 a.m. Pacific Time.

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