Problem: VEGAS.com, the most trafficked city destination travel website in the world, wanted to create a more "finger-friendly" experience for its mobile users.
Solution: Partnered with a provider of multivariate testing and behavioral targeting technology optimized for mobile.
Vegas.com is testing various parts of its mobile site’s content to target mobile users with the most relevant information.
The company worked with SiteSpect to use its multivariate testing and behavioral targeting technology. Vegas.com is hoping to boost conversions and page views and reduce bounce rates.
Leading Site Operators Seeing Significant Improvements to Mobile Conversions and User Engagement
Mobile Web Optimization Enables VEGAS.com to Boost Conversions and Page Views and Reduce Bounce Rates
The mobile channel is seeing a dramatic rise in popularity. Companies are trying to keep up, not just with marketing, but with all facets of customer strategy. Consumers use their phones to receive marketing messages, interact with customer service, and make transactions. It is becoming an integral part of the customer experience.
Ever feel like a marketing castaway? You know what I mean: you want to improve conversion rates, but your site is trapped on a desert-island CMS and surrounded by hostile IT and C-level natives. The budget supply is running low and the only site elements within your reach are a few global images and CSS styles. Should you go for it? Are such small changes worth doing? Yes. Here’s why, and where to start.