Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.
The Pittsburgh Penguins National Hockey League franchise has found that understanding the effectiveness of mobile transactions is a crucial part of determining what type of data it sends to customers, says Jeremy Zimmer, director of new media for the team.
US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics.
Eric HansenSiteSpect’s patent-pending technology enables marketers to perform targeting and testing across all sites and landing pages, without having to implement page tags or change a site in any way.
Company: SiteSpect, a provider of nonintrusive site optimization technology
Product/Service: AMPS, a tool used to leverage multivariate testing and behavioral targeting to improve site performance, the end user experience and customer retention
What it Does: Allows web and mobile sites' speed to be automatically and nonintrusively optimized. This is achieved through built-in acceleration functionality deployed through multivariate testing and a behavioral targeting engine.
SiteSpect's latest Website-optimization application allows business managers to test and optimize content placement on Websites unobtrusively to increase the effectiveness of marketing programs and page-load times, the company said.
SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting.
SiteSpect AMPS Improves User Experience on Web and Mobile Sites by Automatically Reducing Page Load Times by 50-70%
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, will sponsor Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals. Eric J. Hansen, Founder and CEO of SiteSpect, will speak on the best practices in optimizing web performance via testing and targeting.