Marketers Employ Analytics to Measure Mobile Activity and Improve Campaigns

Tuesday, February 1, 2011 News

Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.

The Pittsburgh Penguins National Hockey League franchise has found that understanding the effectiveness of mobile transactions is a crucial part of determining what type of data it sends to customers, says Jeremy Zimmer, director of new media for the team.

SiteSpect Launches Web Experience Tool

Monday, January 31, 2011 News

US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics.

Eric HansenSiteSpect’s patent-pending technology enables marketers to perform targeting and testing across all sites and landing pages, without having to implement page tags or change a site in any way.

SiteSpect's AMPS Improves Website Performance

Friday, January 28, 2011 News

Company: SiteSpect, a provider of nonintrusive site optimization technology

Product/Service: AMPS, a tool used to leverage multivariate testing and behavioral targeting to improve site performance, the end user experience and customer retention

What it Does: Allows web and mobile sites' speed to be automatically and nonintrusively optimized. This is achieved through built-in acceleration functionality deployed through multivariate testing and a behavioral targeting engine.

SiteSpect Testing System Optimizes Website Effectiveness

Thursday, January 27, 2011 News

SiteSpect's latest Website-optimization application allows business managers to test and optimize content placement on Websites unobtrusively to increase the effectiveness of marketing programs and page-load times, the company said.

Increase Page-load Speeds with SiteSpect AMPS

Thursday, January 27, 2011 News

SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting.

SiteSpect Pioneers Web Performance Optimization Leveraging Multivariate Testing and Behavioral Targeting

Tuesday, January 25, 2011 Press Release

SiteSpect AMPS Improves User Experience on Web and Mobile Sites by Automatically Reducing Page Load Times by 50-70%

SiteSpect to Sponsor Web Analytics Wednesday in San Diego

Tuesday, January 18, 2011 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, will sponsor Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals. Eric J. Hansen, Founder and CEO of SiteSpect, will speak on the best practices in optimizing web performance via testing and targeting.

SiteSpect Founder and CEO Eric J. Hansen to Present on Multivariate Testing at the 2011 Online Marketing Summit

Tuesday, January 18, 2011 Press Release

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that its founder and CEO, Eric J. Hansen, will present at the Online Marketing Summit 2011 to be held at the Downtown Westin Gaslamp Quarter in San Diego.

Interview with Eric Hansen, CEO of SiteSpect

Tuesday, December 28, 2010 News

Eric J. Hansen, CEO of SiteSpect speaks with bnetTV at the 2010 MXM event held in New York and gets the overview of the company. Also talks about their new news they released at show.

Read more: