SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Kevin Sperry as Vice President of Sales and Strategic Alliances. He will be responsible for leading SiteSpect's worldwide sales and alliance partner initiatives. Sperry reports to the co-founder and COO of SiteSpect as a member of the executive team.
You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are.
You have heard the saying, “When you optimize for everyone, you optimize for no one,” right? It sounds obvious: target your optimization efforts for the right audience to achieve your online marketing goals. But studies show that most digital marketers still do not optimize by audience – for several likely reasons.
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that Jason Cooper, Director of Value Added Services at Efficient Frontier, will speak at PubCon on Wednesday, November 9, from 4:20-5:30 p.m. as part of a panel on Multivariate Testing and Conversion Optimization.
Speed matters in Internet and mobile retailing. Shoppers are becoming accustomed to the way top information, entertainment and retailing sites respond quickly to their every command. If they get to a retail site and have to wait, chances are they won't wait long. Thus, excellent site performance is a big competitive advantage for retailers.
SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, will sponsor the eMetrics Marketing Optimization Summit to be held October 17-21, 2011 at the Hilton New York as part of Data-Driven Business Week.
Visit SiteSpect in booth #1138 to register for a free whitepaper on the "10 Best Practices for Testing Success," written by Eric T. Peterson, noted author and founder of Web Analytics Demystified.
SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Ara Pongratz as Vice President of Customer Operations and Success. In this role, Pongratz is responsible for the company's Implementation and Professional Services teams, where he will zealously focus on successful and outstanding post-sales customer experience.
SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, hosts its first-ever user conference today, Thursday, September 15, at the Nine Zero Hotel in Boston, Massachusetts. The 2011 SiteSpect Optimization Exchange (SOX) brings together the world's leading online businesses for a full day and a half of workshops on A/B and multivariate testing, behavioral targeting and personalization, mobile web optimization, and web performance optimization.