SiteSpect to Exhibit at eTail West

Wednesday, February 13, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at eTail West from Tuesday, February 26, to Thursday, February 28, at the JW Marriott Desert Springs hotel in Palm Desert, CA. Visit SiteSpect in booth #106 to register for a drawing for a free iPad giveaway and learn what makes SiteSpect unique. eTail is the leading conference for online and multi-channel retail industry practitioners.

SiteSpect Joins Digital Analytics Association as Corporate Member

Monday, February 4, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has joined the Digital Analytics Association (DAA) as a corporate member. Founded in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry.

Building a Website Testing and Optimization Program: Measurement (Part 3)

Tuesday, January 29, 2013 News

Whether you have been testing for years or you are just getting started, building a successful website testing and optimization program depends on careful planning, implementation, and measurement. This is the third article in a three-part series that looks at the steps involved in creating a successful optimization program.

In this article, we'll look how to measure and communicate the results of your website optimization program.

Building a Website Testing and Optimization Program: Implementation (Part 2)

Wednesday, January 23, 2013 News

Whether you have been testing for years or you are just getting started, building a successful website optimization program depends on careful planning, implementation, and measurement.

Building a Culture of Optimization: Planning (Part 1)

Tuesday, January 15, 2013 News

Whether you have been testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement.

This is the first in a three-part series of articles that looks at the steps involved in creating a successful optimization program. In it, we'll look at three critical elements in optimization planning:

Providing Online Customer Experiences That Beat the Competition

Monday, January 14, 2013 News

Today's customers are increasingly starting their buying experiences online. Even if they end up going to a store to make a purchase, a large number of customers are doing a lot of research online and learning about organizations even before they speak to a salesperson.

A Marketer's Cheat Sheet For Web Optimization

Tuesday, November 27, 2012 News

You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.

SiteSpect to Exhibit at Customer Insights & Analytics

Monday, November 26, 2012 Press Release

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2012 Customer Insights & Analytics For Financial Services conference to be held at the Hilton Charlotte University Place in Charlotte, North Carolina on Monday, December 3, and Tuesday, December 4. Visit SiteSpect in booth #1 to register for a new e-book entitled "Site Optimization for Financial Services Companies: Enhancing the Online Customer Experience."

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