Every marketer has a Web site, but what about a mobile-optimized Web site? Mobile devices are an important and growing channel for business.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will be exhibiting in the Digital & Wise booth, #A215, at Marketing Week Live, June 26-27, 2013 at the Olympia Grand in London.
Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if you’ve been in marketing long enough like me, you remember testing different versions of postcards to a segmented audience list and tracking which one converted best. It’s the same thing with online optimization.
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
There are many types of optimization software on the market. While most focus on what's happening on the UI layer, there are several which dig a little deeper, exposing opportunities to optimize what's underneath - the software features and functionality, the algorithm and infrastructure components - those components which also contribute to the optimal user experience (whether it's obvious to users and you as an Internet professional or not).
SiteSpect Origin Experiments® enables product teams to test and optimize the features and functionality of their web and mobile sites
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at IRCE 2013 Tuesday, June 4, through Thursday, June 6, 2013. Visit SiteSpect in booth #839 to register for its newest e-book entitled “Site Optimization for E-Commerce Companies.” While you’re there, enter our drawing to win a free iPad!
TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.