How to Optimize a Website for Mobile Devices

Monday, June 17, 2013 News

Every marketer has a Web site, but what about a mobile-optimized Web site? Mobile devices are an important and growing channel for business.

SiteSpect to Exhibit with Digital & Wise at Marketing Week Live

Monday, June 17, 2013 Press Release

SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will be exhibiting in the Digital & Wise booth, #A215, at Marketing Week Live, June 26-27, 2013 at the Olympia Grand in London.

Marketing Optimization 101

Thursday, June 6, 2013 News

Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if you’ve been in marketing long enough like me, you remember testing different versions of postcards to a segmented audience list and tracking which one converted best. It’s the same thing with online optimization.

SiteSpect Debuts Testing Tool for How a Site Works, Not Just Looks

Wednesday, June 5, 2013 News

Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.

Optimize What's Behind the UI

Tuesday, June 4, 2013 News

There are many types of optimization software on the market. While most focus on what's happening on the UI layer, there are several which dig a little deeper, exposing opportunities to optimize what's underneath - the software features and functionality, the algorithm and infrastructure components - those components which also contribute to the optimal user experience (whether it's obvious to users and you as an Internet professional or not).

SiteSpect Announces First-of-its-Kind Solution That Optimizes How a Site Works, Not Just How It Looks

Tuesday, June 4, 2013 Press Release

SiteSpect Origin Experiments® enables product teams to test and optimize the features and functionality of their web and mobile sites

SiteSpect Releases Newest Educational E-Book: "Site Optimization for E-Commerce Companies"

Tuesday, May 28, 2013 Press Release

SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has published a new e-book entitled “Site Optimization for E-Commerce Companies.

SiteSpect to Exhibit at 2013 Internet Retailer Conference & Exposition

Tuesday, May 21, 2013 Press Release

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at IRCE 2013 Tuesday, June 4, through Thursday, June 6, 2013. Visit SiteSpect in booth #839 to register for its newest e-book entitled “Site Optimization for E-Commerce Companies.” While you’re there, enter our drawing to win a free iPad!

SiteSpect to Exhibit at Optimization Summit 2013

Tuesday, May 7, 2013 Press Release

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at Optimization Summit 2013 Monday, May 20 through Wednesday, May 23, 2013 at the Marriott Long Wharf in Boston. Visit SiteSpect in booth #104 to register for a free whitepaper, Best Practices for Testing Success.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience

Wednesday, May 1, 2013 News

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.

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