SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will sponsor Conversion Conference as part of Data Driven Business Week to be held at the Seaport World Trade Center in Boston, MA from September 30-October 1. Come join SiteSpect in booth #129 to learn about non-intrusive digital optimization. While you're there, register for our new whitepaper, "7 Ways to Refresh Your Optimization Strategy."
With revenues closing in on $16 billion and top-line growth of 27 percent in 2012, Amazon.com is an online retail juggernaut. Since it burst onto the playing field 19 years ago, the one-time bookseller has consistently brought innovation to the market, including Amazon Prime, Amazon Web Services and the Kindle tablet. Last month Amazon Art debuted, offering access to 40,000 works from more than 150 galleries. While financial pundits and industry experts continue to scrutinize Amazon’s actual level of “success” — most recently pointing to a slim 1 percent operating margin and chiding CEO Jeff Bezos for a business strategy that invests heavily in growth, trading away short-term returns for a long-term upside — it’s clear that none of that really matters to shoppers. For the seventh consecutive year, consumers have chosen Amazon.com as their favorite online retailer. More than half of the 5,600 consumers surveyed — 58 percent — cite Amazon.com as the “most preferred online merchant” for both apparel and non-apparel items. The survey, conducted by Prosper Insights & Analytics, indicates that the online retailer is the hands down favorite; it was chosen three times as often as No. 2 Walmart.com (18 percent). “There are a number of things that resonate with shoppers — from the breadth of the assortment to the efficiencies built into the purchasing process, the cross-sell and up-sell merchandising tactics and the value proposition,” says Kim Ann King, chief marketing officer for SiteSpect.
OneStopPlus Group, formerly part of Redcats USA and which operates e-commerce sites for apparel and home furnishings brands including Woman Within, Brylane Home, KingSize, and fullbeauty, ensures that when it changes anything on one of its web sites—be it a hero image, product description or the shopping cart—the new version will lead to more clicks and conversions than under the old version, according to Mathieu Clavie, director of e-commerce. The retailer uses technology from vendor SiteSpect Inc. to run A/B and multivariate tests before every web site change it makes, he says.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has released a new whitepaper entitled “7 Ways to Refresh Your Optimization Strategy.” This 20+ page whitepaper, containing 7 ways to think about your optimization strategy, will explore how to create your testing strategy, techniques for designing websites for testing, and tips for targeting and mobile optimization, among other things.
FullBeauty Brands chooses SiteSpect as its optimization platform.
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience and best online marketing campaigns leverage the user’s location to make a message more specific and relevant.
It's no longer a question of whether or not to have a mobile presence, it's how. An organization's success depends on providing not only a great customer experience but providing that experience through mobile. What are the challenges? Is mobile marketing effective? Join us during this month's Tweet Jam to discuss.
The big post-turkey shopping day is fast approaching and chances are you’re already preparing your e-commerce site for Cyber Monday. But what are you doing to optimize the shopping experience for your mobile users?
Ever wondered why some sites work better than others and some sites look better than others do? This is the difference between comprehensive optimization of the site and the mere tinkering around with the headlines and homepage. Enter SiteSpect, which is an industry leader in site optimization solutions that are non-intrusive and algorithm based. The company has just come up with a comprehensive software that improves how a mobile site or a website works that can be measured in terms of hard data.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will be exhibiting at the Shop.org Online Merchandising Workshop in Huntington Beach, CA, July 15-17, 2013.