SiteSpect to Sponsor Conversion Conference

Monday, March 10, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, today announced that it will sponsor Conversion Conference to be held at the Marriott Marquis in San Francisco on March 17 & 18.

Want More Mobile Sales?

Thursday, March 6, 2014 News

With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales. Read more at http://tabtimes.com/analysis/t-commerce/2014/03/05/want-more-mobile-sale...

Analyzing the Anatomy of the Modern Marketer

Monday, February 10, 2014 News

Creatures evolve in ways that increase the likelihood of survival. For humans, such changes now extend past our physical form, allowing our minds to embrace this era of technological evolution we incited long ago. Yet, as the rate of innovation increases dramatically with the birth of every new gadget, marketers and the brands they support must also evolve at breakneck speed in order to remain relevant.

How to Get Executive Buy-in for Your Website Testing Program

Wednesday, January 15, 2014 News

The first step to a successful website testing program is ensuring that you have buy-in from your executives. Read more: http://www.marketingprofs.com/articles/2014/24152/how-to-get-executive-s...

News: Maximizing Conversion Drivers, Minimizing Conversion Barriers

Tuesday, January 14, 2014 News

If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. Read more at http://www.dmnews.com/maximizing-conversion-drivers-minimizing-conversio...

The Web's Best - Keep Calm and Keep Up

Monday, December 2, 2013 News

The Web's best probably looked a lot like your digital enterprise at one time or another — doing whatever it took to reach consumers’ hearts and wallets. See more at: http://www.websitemagazine.com/content/blogs/posts/pages/the-web-s-best-...

How Online Optimization Has Become a Must Have for Online Retailers

Monday, November 11, 2013 News

Chances are you're spending a lot of time, money and effort driving traffic to your online store. More and more, online retailers are realizing that the way to stand out from the crowd, and increase the return on investment of their reach and acquisition initiatives, is to optimize their site so that they're giving visitors exactly the experience they're looking for. Read the full article.

4 Holiday Site Testing Strategies that Improve Conversions

Monday, November 11, 2013 News

This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Read the full article.

Trulia's Secret To Building A Secure Home Through A/B, Multivariate Testing

Tuesday, November 5, 2013 News

A/B and Multivariate testing can tell marketers not only what's working on a Web page, but why the change won't work. Trulia discovers this each time its marketers and analytics specialists test changes in color, sizes of buttons, and more. Read the full article.

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