Test Native iOS Apps with SiteSpect

Tuesday, June 24, 2014 News

To help brands optimize their apps for better performance, SiteSpect has released an SDK that enables users to perform testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDKis designed to integrate into any iOS app quickly and supports editing, creating and publishing user experience changes without requiring App Store updates

Optimization Solutions Provider SiteSpect Expands Mobile Capabilities with Release of iOS Mobile SDK

Tuesday, June 24, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, announced today that it has released an SDK to perform A/B testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDK complements the company’s current web and mobile optimization platform and is designed to quickly integrate into any iOS app. It supports editing, creating, and publishing user experience changes without requiring App Store updates, allowing clients to increase native app engagement, conversions, and revenue.

How Marketing and IT Can Win Together

Monday, June 2, 2014 News

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again." It should be little wonder, then, that that company is no longer in business. If marketing and IT are not working together or are working against each other, your company simply will not be able to compete in today's marketplace. Read the rest of the article: http://www.techradar.com/us/news/world-of-tech/how-marketing-and-it-can-...

Testing Out Testing

Monday, June 2, 2014 News

The only way to know if a web site change is going to produce results is to test it. Putting a testing program in place doesn’t have to be complicated or costly, but it does require effort. Read more here: http://www.internetretailer.com/2014/06/02/testing-out-testing

Optimization Vendor Checklist

Friday, May 23, 2014 News

If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire user experience can be tricky, and you’ll want to be sure the technology you are selecting can do everything you need. You’ll want to make sure the technology you select can test every part of your site (front-end and back-end) and enable you to run more tests in less time. - See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/05/23/op...

Extensive Web Site Testing Helps Wayfair Grow Online Sales

Tuesday, May 20, 2014 News

Wayfair LLC tests nearly every change it makes to its site. And that testing has proved lucrative: The retailer’s data-driven approach has helped it grow its online sales 265% in the past five years—from $251 million in 2009 to $915 million in 2013. Read more: http://www.internetretailer.com/2014/05/20/extensive-web-site-testing-he...

News: New SiteSpect Video Illustrates How Companies Can Test Everything and Target Anyone

Monday, May 12, 2014 Press Release

SiteSpect, the leading provider of testing and optimization solutions, has posted a new video on its website, illustrating how companies can test everything and target anyone.

SiteSpect to Sponsor MeasureFest in London

Wednesday, May 7, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, today announced that it will sponsor MeasureFest to be held at the Institute of Education in London on May 22, 2014.

Online Sales from Tablets vs. Smartphones, Revisited

Monday, May 5, 2014 News

I’ve always assumed that the person sitting next to me on the train was just using their tablet to read or play a game. Little did I know that they were also shopping. And they’re buying more when using their tablet than their smartphone. Read more: http://www.sitespect.com/blog/ellen-julian/online-sales-from-tablets-vs-...

New Webinar: Worst Practices in Analytics and How to Avoid Them

Tuesday, April 1, 2014 News

You have a million visits in the control and each of the variations. The results don't look quite as you expected, but hey, a win's a win, right? Often, getting to this point in a multivariate test (MVT) campaign is the easy part. You're almost ready to make that recommendation, but before you do, make sure you're not about to commit one of the five most common MVT analytics errors. We've already made these mistakes, and we'll make sure you don't repeat them!

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