SiteSpect to Exhibit at Shop.org Annual Summit

Monday, August 4, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, today announced that it will exhibit in booth #1901 at the Shop.org Annual Summit to be held at the Washington State Convention Center in Seattle, WA from September 29-October 1, 2014.

It's Time to Dust Off Your Testing Strategy: 7 Fresh Testing Ideas to Maximize Optimization

Monday, July 28, 2014 News

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site testing plan, and start testing new elements such as form length, shipping prices, location, mobile display, and more. Here are seven ways to freshen up your testing strategy this summer. Read More: http://www.visibilitymagazine.com/sitespect/kim-ann-king/it-s-time-to-du...

Five Quick Tips for Marketing Automation Success

Thursday, July 17, 2014 News

Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up! Read More: http://www.marketingprofs.com/articles/2014/25604/five-quick-tips-for-ma...

SiteSpect Releases Mobile SDK for A/B Testing of iOS Apps

Wednesday, July 16, 2014 News

SiteSpect has released a new SDK to perform A/B testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDK is designed to integrate into any iOS app and supports editing, creating, and publishing user experience changes without requiring App Store updates. Read more: http://appdevelopermagazine.com/1648/2014/7/16/SiteSpect-Releases-Mobile...

Increase Engagement And Revenue With Optimized Mobile Experiences

Tuesday, July 8, 2014 News

Mobile has become part of our daily routine — from booking travel, to finding restaurants, or just getting directions to the nearest coffee shop. Basically, we use our smartphones for just about everything. Read the article: http://retailtouchpoints.com/features/executive-viewpoints/increase-enga...

SiteSpect to Sponsor New York Digital Analytics Meetup

Wednesday, July 2, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, announced today that it will sponsor the NYC Big Data, Analytics, and Visualization Meetup on Tuesday, July 15, at the PwC offices located at 300 Madison Avenue in New York. The event will start at 6:00 p.m. Judah Phillips, author of Building a Digital Analytics Organization and Digital Analytics Primer will present on “Growth Hacking with Conversion Optimization." Register here: www.meetup.com/Big-Data-Analytics-NYC/events/192302732/#attendance-tab

SiteSpect launches SDK for iOS apps

Tuesday, June 24, 2014 News

SiteSpect has released an SDK for testing and optimizing native iOS apps, Justin Bougher, Director of Product Management told TechRadar. For the first time, SiteSpect clients will be able to develop and test iOS apps.

Read more: http://www.techradar.com/us/news/software/business-software/sitespect-la...

Test Native iOS Apps with SiteSpect

Tuesday, June 24, 2014 News

To help brands optimize their apps for better performance, SiteSpect has released an SDK that enables users to perform testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDKis designed to integrate into any iOS app quickly and supports editing, creating and publishing user experience changes without requiring App Store updates

Optimization Solutions Provider SiteSpect Expands Mobile Capabilities with Release of iOS Mobile SDK

Tuesday, June 24, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, announced today that it has released an SDK to perform A/B testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDK complements the company’s current web and mobile optimization platform and is designed to quickly integrate into any iOS app. It supports editing, creating, and publishing user experience changes without requiring App Store updates, allowing clients to increase native app engagement, conversions, and revenue.

How Marketing and IT Can Win Together

Monday, June 2, 2014 News

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again." It should be little wonder, then, that that company is no longer in business. If marketing and IT are not working together or are working against each other, your company simply will not be able to compete in today's marketplace. Read the rest of the article: http://www.techradar.com/us/news/world-of-tech/how-marketing-and-it-can-...

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