If you are going to Conversion Conference this week, you won't want to miss Doug Cohen, SiteSpect's Director of Professional Services, who will speak on how to "Optimize Your Testing for More Valid Outcomes," on Wednesday, May 13, from 11:25 a.m. to 12:10 p.m.
If you’d like to discover how leading businesses are maximizing their online ROI, register now to download this new e-book from SiteSpect. Featuring five companies that are continuously improving their online customer experience through experimentation, this e-book describes how they’ve adopted a culture of optimization to drive results.
With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim Ann King, Chief Marketing Officer of SiteSpect, a leading digital optimization firm, these challenges can be beneficial to marketers who know how to take advantage of them.
When Build.com started hitting the point of diminishing return with its old testing solution, the home improvement retailer knew it was time to start taking new testing platforms for a virtual spin.
A bit of binge watching has helped me realize that the world of “Game of Thrones” is a lot like the world of marketing. Admit it: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
Online home improvement retailer Build.com has selected SiteSpect, a digital optimization platform, to help enhance its customer experience through web site testing and targeting.
The CMO's job: the long and short of it came down to - it's complicated.
SiteSpect, the leading provider of testing and optimization solutions, today announced its partnership with Build.com to create a better customer experience through site testing, optimization, and targeting. A leading online home improvement retailer, Build.com offers a wide range of products for home improvement, from kitchen and bathroom fixtures to fans, hardware, and home décor.
What would happen if you approached your beliefs as assumptions that could be tested? You could create hypotheses for which you could design experiments to find out where the real truth lies.