SiteSpect's CMO, Kim Ann King, to Speak at Digital Analytics Association Symposium in Boston This Week

Monday, May 18, 2015 News

SiteSpect, the leading provider of testing and optimization solutions, today announced its CMO, Kim Ann King, will present at the Digital Analytics Association Symposium to be held in Boston this week.

SiteSpect's Doug Cohen to Speak at Conversion Conference This Week

Tuesday, May 12, 2015 News

If you are going to Conversion Conference this week, you won't want to miss Doug Cohen, SiteSpect's Director of Professional Services, who will speak on how to "Optimize Your Testing for More Valid Outcomes," on Wednesday, May 13, from 11:25 a.m. to 12:10 p.m.

SiteSpect Unveils New E-Book on 5 Site Optimization Case Studies

Tuesday, May 5, 2015 News

If you’d like to discover how leading businesses are maximizing their online ROI, register now to download this new e-book from SiteSpect. Featuring five companies that are continuously improving their online customer experience through experimentation, this e-book describes how they’ve adopted a culture of optimization to drive results.

New Book from Chief Marketing Officer of Leading Optimization Solutions Provider SiteSpect Describes Trends, Tools, and Techniques to Succeed in the Digital Economy

Monday, May 4, 2015 Press Release

With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim Ann King, Chief Marketing Officer of SiteSpect, a leading digital optimization firm, these challenges can be beneficial to marketers who know how to take advantage of them. Partners with SiteSpect to Construct Complex Tests

Friday, April 24, 2015 News

When started hitting the point of diminishing return with its old testing solution, the home improvement retailer knew it was time to start taking new testing platforms for a virtual spin.

Use Game of Thrones to Shape Your B2B Marketing Plan

Wednesday, April 22, 2015 News

A bit of binge watching has helped me realize that the world of “Game of Thrones” is a lot like the world of marketing. Admit it: Winter is coming—and you need to prepare. But what exactly are you supposed to do? Taps SiteSpect To Boost Customer Experience With Site Testing

Thursday, April 16, 2015 News

Online home improvement retailer has selected SiteSpect, a digital optimization platform, to help enhance its customer experience through web site testing and targeting.

The CMO's Job: It's Complicated

Wednesday, April 15, 2015 News

The CMO's job: the long and short of it came down to - it's complicated. Partners with SiteSpect to Create a Better Customer Experience Through Site Testing and Targeting

Monday, April 13, 2015 Press Release

SiteSpect, the leading provider of testing and optimization solutions, today announced its partnership with to create a better customer experience through site testing, optimization, and targeting. A leading online home improvement retailer, offers a wide range of products for home improvement, from kitchen and bathroom fixtures to fans, hardware, and home décor. 

Experimentation as a Mindset: The Key to a Culture of Optimization

Thursday, April 9, 2015 News

What would happen if you approached your beliefs as assumptions that could be tested? You could create hypotheses for which you could design experiments to find out where the real truth lies.