Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?
Right about now the old-school direct marketer in you is thinking something like, “I’m not sure, but I know how to find out: Test. Test. Test.”
SiteSpect, Inc. today announced the success of its non-intrusive web site conversion optimization system at leading Internet retailer Overstock.com.
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, announced that iProspect, The Original® Search Engine Marketing Firm, is using SiteSpect's multivariate testing solution to optimize its clients' web sites.
Enhancements provide web marketers with adaptive tools that automatically generate optimal test arrays, breaking the limitations of traditional Taguchi-based methods
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, has earned the confidence of CSN Stores as their choice for optimizing conversion rates and average order value for their 300+ online retail stores.
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.
Cabela's runs real-time Web tests without burdening its IT department
Adding new functionalities without adding to the IT department's workload is always a win-win situation. Cabela's recently implemented an A/B split Web site testing function that runs without burdening its IT department. "With SiteSpect we need virtually no IT involvement," says Vince Stephens, Internet manager of planning and analytics for Cabela's.