SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, has announced that Patricia (Patti) Foye has been named the company’s Chief Marketing Officer (CMO). In this role, Ms. Foye will assume the responsibility for all facets of marketing including corporate, solution/industry marketing, partner and field marketing initiatives.
In the highly competitive world of online retail it’s all about the customer experience.
Creating the experience that draws customers in and keeps them coming back again and again is the name of the game for retailers. Other industries, such as finance, banking and healthcare are also catching on to just how important the customer experience is to attracting and retaining customers. A/B and multivariate testing when used correctly has proven to be the most effective way to optimize websites, which is critical in delivering a better user experience.
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Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.
Even though it’s only early October, if you’re online retail business isn’t already gearing up for the holiday season, you may miss out on revenue. So what should you and your staff be doing now to ensure your ecommerce store is able to handle the extra holiday-related traffic? Following are 16 tips from ecommerce, security and digital marketing pros on how to make sure your online store is prepared for the Hanukkah/Christmas/Kwanzaa shopping season.
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Forrester Research’s The Forrester Wave: Online Testing Platforms, Q3 2015 found SiteSpect getting the highest scores among vendors in the categories of application usability, administration, and security; dashboards, reports, and alerts; and deployment and licensing options.
From the report: “Enterprise-class online testing platforms must now support the deployment of A/B and multivariate tests, and they must collect and analyze rich interaction data within — and across — all of these new and emerging channels. SiteSpect shows strength across most criteria and attains a leadership position through its continued approach to a tagless deployment model.” And, “The solution will appeal to technically astute buyers from all market verticals seeking the benefits of this tagless deployment model and wishing to run tens if not hundreds of tests per quarter.”
SiteSpect, the leading provider of digital business optimization solutions, today announced that the company has been named a Leader in The Forrester Wave™: Online Testing Platforms, Q3 2015 report from Forrester Research, Inc. SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Dashboards, reports, and alerts; and Deployment and Licensing Options. The company also received a 5.0 out of 5.0 for Customer Satisfaction.
B&H Photo is leveraging SiteSpect technology in an effort to strengthen its web site testing capabilities and improve the online customer experience. Specifically, the retailer is utilizing SiteSpect’s Digital Optimization Platform to test and optimize site content, product imagery, navigation, search functionality and layout.
SiteSpect, a personalization platform, helped retailer B&H Photo respond to currency conversion questions and increase subscribers to its daily-deal emails.
B&H Photo-Video says it is benefiting from employing a web testing and personalization software provider to take the guesswork out of figuring out what online shoppers like or in some cases overlook.
SiteSpect, the leading provider of digital business optimization solutions, announced that B&H Photo is using SiteSpect to provide its digital and mobile customers with an enhanced user experience. Headquartered in New York, B&H is the world’s largest source of photography, video, and audio equipment and is well-known for its focus on customer service.
SiteSpect, the leading provider of digital business optimization solutions, announced today that it has promoted Justin Bougher to the newly created position of Vice President of Product. In this position, Justin oversees product management and product marketing, ensuring that SiteSpect’s customers benefit from a world-class digital optimization platform.
Fanatics, an online retailer of sports merchandise, has selected Origin Experiments from digital business optimization software provider SiteSpect to execute tests on new site features and functionality, such as on-site search and checkout flow.
The SiteSpect Digital Optimization Platform is designed to free companies from the constraints and compromises of traditional tag-based tools. Tag-based approaches can induce latency, which in the end, could potentially disrupt the user experience and skew test results. They also can suffer from set-up complexities and security exposures, making testing periodic and limited in scope.