Fanatics Leverages SiteSpect Origin Experiments® to Create a Winning Shopping Experience for Sports Fans

Tuesday, August 4, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, has a long list of customers committed to creating innovative websites that provide their visitors with the best possible online experience. Long-time SiteSpect customer, Fanatics, a top-50 Internet Retailer company, is one such company that has taken testing and optimization to a whole new level. Fanatics is using SiteSpect’s Origin Experiments to test far more than just site aesthetics, such as headlines and font color. In fact, SiteSpect empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

Fanatics is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. It also powers the e-commerce business for all major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, PGA, and UFC.

Come Join Us at eTail East

Monday, August 3, 2015 News

Come visit SiteSpect in booth #415 at eTail East! Learn how we can help you optimize your digital business to maximize conversions and revenue. While you are there, enter to win a Bose Bluetooth Wireless Speaker and participate in our “Selfies with SiteSpect” photo contest! eTail East will take place Tuesday, August 11, and Wednesday, August 12, at the Sheraton Boston in Boston, MA.

About SiteSpect

SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia,, and leading financial services and media companies. For more information, visit or call 617-859-1900.

Leading Digital Optimization Firm SiteSpect Drives Growth with Appointment of New Vice President of Worldwide Sales

Tuesday, June 30, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, today announced that Bob Willis has joined its executive team as Vice President of Worldwide Sales, overseeing SiteSpect’s global sales efforts. Willis reports to the Founder and CEO of SiteSpect as a member of the executive team.

Join Us for our Next Webinar: "12 Strategies for Improving Online Conversions"

Thursday, June 25, 2015 News

Join us for a fast-paced webinar that will explore 12 strategies for maximizing conversion rates. We’ll discuss how to maximize conversion drivers, minimize conversion barriers, and how to test the elements that are either helping or hindering the online customer experience. 

The process of multivariate testing and site optimization reveals not only what works and should be implemented, but also what doesn't work and should be avoided. Every website idea, whether content, functionality, or campaign-related, should be put to the test to determine if it helps or hurts your conversion rates. 

SiteSpect Releases New Mobile Optimization Success Kit

Tuesday, June 23, 2015 News

If you are looking for resources to help you be successful in mobile and app optimization, then look no further. Download the new Mobile Optimization Success Kit from SiteSpect and learn why optimized mobile experiences are so important.

In order to be truly successful in your site optimization plan, you must take into account your mobile site and app. Are your mobile visitors experiencing a site that is fully optimized for screen size, device type, or network, among other things? If not, you could be missing out on engaging the 780 million people who only use mobile devices.1

Join Us for our Next Webinar: “Optimize Your Digital Business with SiteSpect”

Wednesday, June 10, 2015 News

Leading online companies around the world have shifted to a new way of maximizing their digital initiatives. What's their secret? They're using testing as a competitive weapon, and they've realized that the right testing platform is essential to their new strategy.

Introducing SiteSpect, the untold force behind today's digital business leaders. The SiteSpect platform provides powerful testing, targeting, and personalization capabilities so customers can out-perform their competition. Join Kim Ann King, SiteSpect’s CMO, as she reveals:

  • Why it's important to optimize all aspects of your digitally driven business
  • 5 key reasons why digital business leaders choose SiteSpect
  • The core elements of The SiteSpect Digital Optimization Platform

Register here

Come Join Us at Boston TechJam 2015

Monday, June 8, 2015 News

Come join SiteSpect in booth #34 for fun and festivities at Boston TechJam 2015. SiteSpect is hiring and we'd love to talk with you! Come on down and network in a whole new way -- see what other pioneering people and companies are doing with technology that will change the world. Boston TechJam 2015 will take place on Thursday, June 11, from 4:00 p.m.-9:00 p.m. at City Hall Plaza, Boston, MA.

How Optimizing Mobile & Online Channels Can Yield ROI

Friday, May 22, 2015 News

Mobile technology has touched and improved nearly every part of our lives, and businesses have responded by making mobile part of their plans, including hospitality companies. According to Hospitality Technology’s 2015 Lodging Technology Study, 39.5% of respondents said that building customer-facing mobile solutions is their top priority in 2015.

SiteSpect's CMO, Kim Ann King, to Speak at Digital Analytics Association Symposium in Boston This Week

Monday, May 18, 2015 News

SiteSpect, the leading provider of testing and optimization solutions, today announced its CMO, Kim Ann King, will present at the Digital Analytics Association Symposium to be held in Boston this week.

SiteSpect's Doug Cohen to Speak at Conversion Conference This Week

Tuesday, May 12, 2015 News

If you are going to Conversion Conference this week, you won't want to miss Doug Cohen, SiteSpect's Director of Professional Services, who will speak on how to "Optimize Your Testing for More Valid Outcomes," on Wednesday, May 13, from 11:25 a.m. to 12:10 p.m.