B&H Photo gets a clearer picture of online shoppers’ intentions

Tuesday, August 25, 2015 News

SiteSpect, a personalization platform, helped retailer B&H Photo respond to currency conversion questions and increase subscribers to its daily-deal emails.

B&H Photo-Video says it is benefiting from employing a web testing and personalization software provider to take the guesswork out of figuring out what online shoppers like or in some cases overlook.

B&H Photo Creates a Better Online and Mobile Customer Experience through SiteSpect’s Digital Optimization Platform

Tuesday, August 25, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, announced that B&H Photo is using SiteSpect to provide its digital and mobile customers with an enhanced user experience. Headquartered in New York, B&H is the world’s largest source of photography, video, and audio equipment and is well-known for its focus on customer service.

Leading Optimization Provider SiteSpect Extends its Executive Team with Appointment of New Vice President of Product

Tuesday, August 11, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, announced today that it has promoted Justin Bougher to the newly created position of Vice President of Product. In this position, Justin oversees product management and product marketing, ensuring that SiteSpect’s customers benefit from a world-class digital optimization platform.

Fanatics Selects SiteSpect Origin Experiments For Web Site Testing

Friday, August 7, 2015 News

Fanatics, an online retailer of sports merchandise, has selected Origin Experiments from digital business optimization software provider SiteSpect to execute tests on new site features and functionality, such as on-site search and checkout flow.

The SiteSpect Digital Optimization Platform is designed to free companies from the constraints and compromises of traditional tag-based tools. Tag-based approaches can induce latency, which in the end, could potentially disrupt the user experience and skew test results. They also can suffer from set-up complexities and security exposures, making testing periodic and limited in scope.

Boost Your Conversion Rates with Top Tips from SiteSpect’s Latest Webinar

Thursday, August 6, 2015 News

Join leading optimization provider SiteSpect on Tuesday, August 25, at 10:00 a.m. EDT for a free, informative webinar on "12 Strategies for Improving Online Conversions" and be entered to win a $50 Target gift card!

Sign up now for this fast-paced webinar that will explore how to optimize conversion rates. We’ll discuss how to maximize conversion drivers, minimize conversion barriers, and how to test the elements that are either helping or hindering the online customer experience. 

Fanatics Taps SiteSpect for Better Online Experience

Tuesday, August 4, 2015 News

Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level. Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

Fanatics Leverages SiteSpect Origin Experiments® to Create a Winning Shopping Experience for Sports Fans

Tuesday, August 4, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, has a long list of customers committed to creating innovative websites that provide their visitors with the best possible online experience. Long-time SiteSpect customer, Fanatics, a top-50 Internet Retailer company, is one such company that has taken testing and optimization to a whole new level. Fanatics is using SiteSpect’s Origin Experiments to test far more than just site aesthetics, such as headlines and font color. In fact, SiteSpect empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.

Fanatics is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. It also powers the e-commerce business for all major professional sports leagues, including the NFL, MLB, NBA, NHL, NASCAR, PGA, and UFC.

Come Join Us at eTail East

Monday, August 3, 2015 News

Come visit SiteSpect in booth #415 at eTail East! Learn how we can help you optimize your digital business to maximize conversions and revenue. While you are there, enter to win a Bose Bluetooth Wireless Speaker and participate in our “Selfies with SiteSpect” photo contest! eTail East will take place Tuesday, August 11, and Wednesday, August 12, at the Sheraton Boston in Boston, MA.

About SiteSpect

SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com, and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.

Leading Digital Optimization Firm SiteSpect Drives Growth with Appointment of New Vice President of Worldwide Sales

Tuesday, June 30, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, today announced that Bob Willis has joined its executive team as Vice President of Worldwide Sales, overseeing SiteSpect’s global sales efforts. Willis reports to the Founder and CEO of SiteSpect as a member of the executive team.

Join Us for our Next Webinar: "12 Strategies for Improving Online Conversions"

Thursday, June 25, 2015 News

Join us for a fast-paced webinar that will explore 12 strategies for maximizing conversion rates. We’ll discuss how to maximize conversion drivers, minimize conversion barriers, and how to test the elements that are either helping or hindering the online customer experience. 

The process of multivariate testing and site optimization reveals not only what works and should be implemented, but also what doesn't work and should be avoided. Every website idea, whether content, functionality, or campaign-related, should be put to the test to determine if it helps or hurts your conversion rates. 

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