SiteSpect Announces Inaugural Meeting of Customer Advisory Board

Wednesday, June 22, 2016 Press Release

SiteSpect, Inc., a leading provider of digital optimization, including testing, targeting and personalization solutions, today announced the inaugural meeting of the SiteSpect Customer Advisory Board. The purpose of the advisory board will be to drive the next generation of SiteSpect's solution and technology portfolio, and to provide insight to meet the current and future challenges of digital optimization. The meeting will be held at SiteSpect's Global Headquarters in Boston and include leading digital companies such as: Intuit, Fanatics, Coolblue and more.

SiteSpect Launches New Omnichannel Solution for Digital Businesses

Wednesday, June 1, 2016 Press Release

According to research from VendIQ, the opportunity cost of not offering an omnichannel solution is 10 percent in lost revenue. For the world’s largest digital industries such as retail, travel and financial services, this could mean hundreds of millions of dollars annually in lost revenue. In an effort to address this problem, SiteSpect, Inc., a provider of digital optimization, including testing, targeting and personalization solutions, announced the availability of omnichannel support. Omnichannel enables the world’s most successful digital businesses to provide a consistent experience across all channels and devices.

SiteSpect Announces Results of Independent Study Revealing a 30x ROI for Customers Who Use the SiteSpect Origin Experiments® Solution

Thursday, May 19, 2016 Press Release

SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, today announced the results of a Forrester® Consulting Total Economic Impact™ (TEI) study. The assessment was conducted with a SiteSpect customer with multiple years of experience using Origin Experiments, and revealed a total three-year, risk-adjusted benefit of $39.9M and a 30x return on investment. The company released the study during an Internet Retailer Webinar on May 17. Presenters included: Guest speaker, Forrester Research Senior Consultant Sean McCormick, Internet Retailer Director of Research Stefany Zaroban and SiteSpect Vice President of Product Justin Bougher.

SiteSpect Provides Insight into its Leading Optimization & Testing Solutions at Internet Retailing Expo

Wednesday, April 27, 2016 Press Release

Its Industry leading experts will be on hand to explain how your eCommerce organization can be a competitive advantage

SiteSpect Inc. today announced that it is exhibiting its industry leading testing, optimization, targeting, and personalization software at Internet Retailing Expo. SiteSpect is the only digital optimization platform that enables the world’s leading online businesses to optimize the entire user experience, increase conversions and increase revenue while optimizing digital channels. Through SiteSpect, leading ecommerce providers can test every aspect of their site right from the start and run hundreds, if not thousands of tests, to meet the testing needs of the entire organization.

Webinar: 5 Research-Backed Strategies for Website Optimization Success

Monday, February 29, 2016 News

What exactly is a data-driven Website Optimization program and how can an Analytics Framework deliver more value, more quickly to your digital business?

Join SiteSpect's Doug Cohen, as he describes five research-backed strategies for creating an analytics framework. As SiteSpect’s Director of Professional Services, Doug has worked directly with many of IR’s Hot 100 Retailers to help build their optimization programs.

The webinar will be hosted on Thursday, March 17, 2016

Check it here

SiteSpect Names Enterprise Software and Technology Industry Veteran as Chief Marketing Officer

Thursday, January 14, 2016 Press Release

Patti FoyeSiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, has announced that Patricia (Patti) Foye has been named the company’s Chief Marketing Officer (CMO). In this role, Ms. Foye will assume the responsibility for all facets of marketing including corporate, solution/industry marketing, partner and field marketing initiatives.

Bigger, Bolder Tests for Better Returns in the New Year

Tuesday, December 8, 2015 News

In the highly competitive world of online retail it’s all about the customer experience.

Creating the experience that draws customers in and keeps them coming back again and again is the name of the game for retailers. Other industries, such as finance, banking and healthcare are also catching on to just how important the customer experience is to attracting and retaining customers. A/B and multivariate testing when used correctly has proven to be the most effective way to optimize websites, which is critical in delivering a better user experience.

Read the original article here. 

How to prep your ecommerce store for holiday shoppers

Friday, October 9, 2015 News

Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.

Even though it’s only early October, if you’re online retail business isn’t already gearing up for the holiday season, you may miss out on revenue. So what should you and your staff be doing now to ensure your ecommerce store is able to handle the extra holiday-related traffic? Following are 16 tips from ecommerce, security and digital marketing pros on how to make sure your online store is prepared for the Hanukkah/Christmas/Kwanzaa shopping season.

Read the original article here

Forrester Research finds SiteSpect an online testing leader

Thursday, September 24, 2015 News

Forrester Research’s The Forrester Wave: Online Testing Platforms, Q3 2015 found SiteSpect getting the highest scores among vendors in the categories of application usability, administration, and security; dashboards, reports, and alerts; and deployment and licensing options.

From the report: “Enterprise-class online testing platforms must now support the deployment of A/B and multivariate tests, and they must collect and analyze rich interaction data within — and across — all of these new and emerging channels. SiteSpect shows strength across most criteria and attains a leadership position through its continued approach to a tagless deployment model.” And, “The solution will appeal to technically astute buyers from all market verticals seeking the benefits of this tagless deployment model and wishing to run tens if not hundreds of tests per quarter.”

SiteSpect Named a Leader in Online Testing Platforms by Independent Research Firm

Tuesday, September 22, 2015 Press Release

SiteSpect, the leading provider of digital business optimization solutions, today announced that the company has been named a Leader in The Forrester Wave™: Online Testing Platforms, Q3 2015 report from Forrester Research, Inc. SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Dashboards, reports, and alerts; and Deployment and Licensing Options. The company also received a 5.0 out of 5.0 for Customer Satisfaction.

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