SiteSpect Hosts Annual Customer Advisory Board Summit

Tuesday, September 19, 2017 Press Release

Today, SiteSpect, the pioneer in customer experience optimization solutions, technology and platforms, held its annual Customer Advisory Board summit in Boston. Every year, SiteSpect hosts leading digital companies from North America and EMEA in a multi-day, collaborative event that promotes the advancement of customer experience optimization solutions including A/B and multivariate testing, personalization and predictive analytics.

5 Ways to Give E-Commerce Shopping that Personal Touch

Tuesday, September 5, 2017 News

Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts and not so much about having a rich experience. Many consumers long for just that kind of experience - one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase.

Why Brands’ Digital Experiences Are Driving Away Customers: Three Strategies to Close the CX Gap

Friday, September 1, 2017 News

For businesses, the biggest digital hurdle in 2017 is closing the customer experience (CX) gap. Recent Capgemini data reveals that 75 percent of businesses believe they are customer-centric - but with only 30 percent of consumers agreeing with this statement, there is a clear disconnect between what customers want and what businesses provide.

Breaking Down Silos: 3 Strategies for Winning the Digital Customer Experience Race

Wednesday, August 23, 2017 News

If retailers want to keep up with the likes of Amazon, which excels at providing that immediate gratification, they need to begin by addressing the very blueprint they operate on. While many have implemented ecommerce strategies and transitioned to an omnichannel approach, they're still struggling to generate revenue from digital properties. The answer to this critical issue lies in their approach to customer experience

Ditch Generic E-Commerce Design: Personalization Wins Customers

Tuesday, August 15, 2017 News

A personalized experience is no longer an added feature of an e-commerce website - it's a deciding factor in whether connected consumers do business with a brand. Many e-commerce businesses are failing at digital innovation today because they're not optimizing their channels to meet individual customer preferences.

The Importance of Security and Compliance for Every Digital-Driven Company

Wednesday, August 9, 2017 News

For the largest digital players in the world today such as Walmart, Amazon, and Target, security and compliance are an assumed part of their initiatives. However, as optimization, personalization, and overall customer experience become top priorities, data-driven initiatives are critical for digital businesses - large and small.

SiteSpect Launches New and Expanded Portfolio of Client and Server-side Customer Experience (CX) Optimization Solutions

Wednesday, August 2, 2017 Press Release

SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched several new solutions, including a Startup package, Single Page Application (SPA) package, Server-side package and an Enterprise-wide package.

Data and Design Can Keep Mobile Travelers Engaged

Friday, July 21, 2017 News

Today's connected travelers aren't just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90% of consumers booking or researching travel through mobile devices - such as smartphones or tablets - will switch to a different website or app if their needs aren't quickly met.

Any-Lamp Selects SiteSpect to Optimize Global Digital Presence

Thursday, July 6, 2017 Press Release

SiteSpect, Inc., a recognized leader in digital business and customer experience optimization, announced today that it has been selected by Any-Lamp to optimize its digital customer experience on a global scale.

SiteSpect – Helping Companies Deliver Better Digital Experiences

Wednesday, June 7, 2017 News

Early on SiteSpect’s founder, Eric Hansen, spent several years as a serial entrepreneur and digital consultant. In his work, he found many companies looking to experiment with the type of content and functionality they presented online to the end user. Often, they would be taking educated guesses to determine what factors impacted conversions and revenue. Using the living room in his home, Eric took his observations and teamed up with some experts to create a unique, patented approach.