What marketers should learn from Amazon’s cloud crash

Thursday, March 2, 2017 News

This week several companies experienced the rare event of Amazon’s cloud service crashing. The end result was a bad customer experience that translated into lost revenue and unhappy consumers.

But this cloud has a silver lining. Read what Justin Bougher, our vice president of product strategy, recommends for best practices to be prepared and lessen the risk of a bad customer experience.

55 marketing influencers: Brands and virtual reality, augmented reality, mixed reality

Monday, January 9, 2017 News

There’s a new game in Marketing Town, and brands are rushing to figure it out. Some will flame out spectacularly. Others will soar to new heights and win new customers. Most will wait, watch, and get left behind. How will marketers fare when they employ virtual reality (VR) and augmented (AR) or mixed reality (MR) experiences to connect with customers? TUNE asked 55 marketing super influencers for their predictions, including SiteSpect’s VP of Product, Justin Bougher.

SiteSpect Announces Technology Integration with Akamai

Wednesday, December 7, 2016 Press Release

SiteSpect Inc., today announced deeper collaboration with Akamai that brings the power of end–to-end digital optimization and testing to Akamai’s Audience Segmentation Cloudlet. With this integration, Akamai clients can discover new ways to ensure a successful customer journey, all while increasing revenue, reducing costs and mitigating risk.

 

RTL Nederland Selects SiteSpect for Digital Optimization

Thursday, November 17, 2016 Press Release

SiteSpect Inc., today announced it has partnered with RTL Nederland to provide digital optimization services to further the media company’s digital growth. RTL Nederland, a subsidiary of RTL Group, is located in Hilversum and owns free to air TV-stations RTL 4, RTL 5, RTL 7, RTL 8 and RTL Z. As a result of their digital activities including catch up platform RTLXL, weather platform Buienradar, SVOD platform Videoland, the biggest Multi Channel Network in entertainment, news platforms RTL Z and RTL Nieuws, RTL has become one of the biggest players in the Dutch digital market.
 

SiteSpect Names Mike Earley as New Chief Financial Officer

Tuesday, October 18, 2016 Press Release

SiteSpect, Inc. today announced that Mike Earley has been named the company’s Chief Financial Officer (CFO). In this role, Mr. Earley will assume the responsibility for all facets of finance, legal, human resources and information technology and will focus on strategic initiatives aimed at driving growth and increasing the enterprise value.

SiteSpect Announces AWS Deployment Option

Tuesday, September 27, 2016 Press Release

SiteSpect, Inc. today announced the availability of its Amazon Web Services (AWS) deployment option for its leading optimization and testing solution. This new option will allow organizations to use AWS in a hybrid model or a pure AWS configuration.

SiteSpect Launches Partnership with IBM THINK Marketing Hub

Wednesday, September 21, 2016 Press Release

SiteSpect Inc. today announced the availability of its leading digital optimization solutions on THINK Marketing, a new one-stop destination for marketers looking to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Starting today, companies can discover how they can ensure a successful customer journey while increasing revenue, reducing costs and mitigating risk.

3 scenarios to consider for mobile app testing

Tuesday, July 12, 2016 News

In fact, a recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect. 

SiteSpect Announces Inaugural Meeting of Customer Advisory Board

Wednesday, June 22, 2016 Press Release

SiteSpect, Inc., a leading provider of digital optimization, including testing, targeting and personalization solutions, today announced the inaugural meeting of the SiteSpect Customer Advisory Board. The purpose of the advisory board will be to drive the next generation of SiteSpect's solution and technology portfolio, and to provide insight to meet the current and future challenges of digital optimization. The meeting will be held at SiteSpect's Global Headquarters in Boston and include leading digital companies such as: Intuit, Fanatics, Coolblue and more.

SiteSpect Launches New Omnichannel Solution for Digital Businesses

Wednesday, June 1, 2016 Press Release

According to research from VendIQ, the opportunity cost of not offering an omnichannel solution is 10 percent in lost revenue. For the world’s largest digital industries such as retail, travel and financial services, this could mean hundreds of millions of dollars annually in lost revenue. In an effort to address this problem, SiteSpect, Inc., a provider of digital optimization, including testing, targeting and personalization solutions, announced the availability of omnichannel support. Omnichannel enables the world’s most successful digital businesses to provide a consistent experience across all channels and devices.

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