Today’s customers can start their buying experience on one device, switch to another, and complete the purchase on yet another device or a physical location. Delivering a quality omnichannel experience means providing customers with a consistent and seamless interaction with a company, whatever the path to purchase. Ultimately, the customer dictates the terms of the relationship and decides when and how a purchase will occur. It’s the responsibility of the company to deliver the experience for customers to convert on their terms. SiteSpect provides companies with the capabilities to ensure a smooth and seamless omnichannel experience for all customers, regardless of channel mix.
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