September 24, 2015

Dive Brief:

  • Forrester Research’s The Forrester Wave: Online Testing Platforms, Q3 2015 is out and SiteSpect was named an online testing leader across several categories.
  • SiteSpect also achieved five out of five for customer satisfaction.
  • Online testing and optimization is an increasingly key element of data-driven marketing.

Dive Insight:

Forrester Research’s The Forrester Wave: Online Testing Platforms, Q3 2015 found SiteSpect getting the highest scores among vendors in the categories of application usability, administration, and security; dashboards, reports, and alerts; and deployment and licensing options.

From the report: “Enterprise-class online testing platforms must now support the deployment of A/B and multivariate tests, and they must collect and analyze rich interaction data within — and across — all of these new and emerging channels. SiteSpect shows strength across most criteria and attains a leadership position through its continued approach to a tagless deployment model.” And, “The solution will appeal to technically astute buyers from all market verticals seeking the benefits of this tagless deployment model and wishing to run tens if not hundreds of tests per quarter.”

About the recognition, SiteSpect CEO Eric J. Hansen said in a release, “We believe that the report reaffirms the importance of A/B and multivariate testing for stakeholders involved in delivering better and more personalized customer experiences, across all digital channels, from ‘look and feel’ to features and functionality.”

SiteSpect’s customers include Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia and Overstock.com.

Read the original article here