Your optimization program is catching on and your team is busy conducting tests for many different groups in your company. You are the person responsible for continuous site optimization. And you need to grow your program without adding resources to your team. How can you increase your impact? Through automation.
Everywhere you look, automation makes your life easier. For example, if you always buy the same household items but don’t want to head to the store, you can sign up for Amazon Subscribe & Save. The goods will be delivered to your front door at regular intervals. There are even cars that drive and park themselves. No matter how intriguing all this sounds, chances are that before you sign up, you want to do some research and choose what’s right for you.
So what does this have to do with optimization? When it comes to automating your testing program, take the same approach. Review your options with a critical eye and apply only those automation options that work for you.
We understand the benefit of automating testing. SiteSpect includes several automation features to make your testing more efficient. Here are 4 examples of what you can automate:
- New feature testing
- Traffic routing
- Presentation of the winning variation
- Site speed optimization
Once you know more about how these features work, you can decide whether or not to use them. Let’s dig a little deeper.
- Automate new feature testing
Customers have requested an easy way to programmatically create sets of tests in SiteSpect. For example, you may want to test all site releases. You can do this using our Origin Experiments feature, which allows you to run more advanced optimization, such as testing new features. You can automate test creation using the SiteSpect API. Then, every time you are ready to release a new version of your site, the changes are automatically tested.
- Automate traffic routing
Once a test goes live and site visitors are assigned to variations, a large amount of data is collected very quickly. In order to help our customers learn from this data, SiteSpect offers a feature that automatically analyzes a test and then provides recommendations and actions to proactively optimize the user experience. This auto-optimization feature has several applications. Most often, customers are interested in the ability to deter traffic when a variation underperforms. SiteSpect can be configured to automatically route traffic away from that variation even while a campaign is still in progress. You can be confident knowing that your site traffic isn’t going to an underperforming variation.
- Automate the presentation of the winning variation
Sometimes a winning variation has an immediate and positive impact. You will want to present that experience to your site traffic as soon as possible. But you also want some guidelines. With SiteSpect, you can set up QuickChange®. You decide where you want apply the winning variation and then site traffic is automatically directed to that experience.
- Automate your site speed optimization
People who visit your site evaluate your business using several criteria. Performance is near the top of that list, so maintaining optimal site speed is critical. In fact, recent research commissioned by Akamai reaffirms its importance. The survey found that 30% of consumers expect a page to load in less than one second. And, if they encounter a slow-loading or stalling site, 50% will to another site to accomplish their task. So if site speed is a concern for your digital business, SiteSpect AMPS® (Automated Multivariate Performance (optimization) Solution) helps you solve this problem.
Are you interested in automating your optimization program? If so, we encourage you to learn more and sign up for a SiteSpect demo.