May 12, 2015

If you are going to Conversion Conference this week, you won't want to miss Doug Cohen, SiteSpect's Director of Professional Services, who will speak on how to "Optimize Your Testing for More Valid Outcomes," on Wednesday, May 13, from 11:25 a.m. to 12:10 p.m.

Running a test that has integrity takes time and attention. Not only does a valid test require a solid hypothesis to start with, it also must be set up, monitored, and analyzed correctly in order to come away with sound results with high predictive validity. Come learn the critical steps that can make or break your test results, from creating a hypothesis through test creation and analysis. You’ll walk away with a tips on setting realistic expectations for the impact of your testing, accounting for external factors that may impact your test results, predicting sample size and duration requirements for each test and determining whether you should repeat a test to validate results. You’ll also learn key statistical concepts and how to identify signs of predictive validity beyond statistical significance.

About The Presenter

Doug brings more than 15 years of web optimization and analytics experience to his role as Director of SiteSpect's Professional Services team. In this role, Doug combines his expertise and creativity to lead a team of business and technical consultants focused on delivering successful optimization programs for SiteSpect's clients. Prior to SiteSpect, Doug held product management and consulting roles at Boston- and Philadelphia-based firms, including RR Donnelley and Hay Management Consultants. In these positions, he consulted on analytics-driven omnichannel marketing solutions for global brands such as John Deere, Hewlett Packard, and 3M. Doug holds an M.S. in Information Systems from Drexel University and a B.A. in Economics and Philosophy from Union College.

About SiteSpect

SiteSpect provides the world’s most comprehensive digital optimization platform, enabling the world’s largest and most successful online businesses to significantly improve conversion rates and revenue. SiteSpect's offerings include A/B testing, multivariate testing, targeting and personalization, mobile optimization, and site speed solutions. SiteSpect’s patented technology and professional services are used by companies such as Wal-Mart, Target, Urban Outfitters, Wayfair, Overstock.com, and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.