April 15, 2015

We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to — it's complicated.

If you don't believe us, do a search for "CMO struggle" and see how many results come back.

During our "Defining 2015's CMO" Tweet Jam the participants reached consensus on accountability, where technology fits in the CMO's toolbox and that strategy comes first. And while the rate of change may seem insurmountable, it can be managed with a clear vision and a strong team.

Ch-ch-ch-ch-changes

The more things change, the more they stay the same?

According to some responses, CMO's (and of marketing in general) perform the same duties today that they have in years past, just with a new collection of tools. According to others? Everything has changed.

But one point the group agreed on is that CMOs are held accountable at unprecedented levels, due to a confluence of factors.

This article originally appeared in the April 2015 issue of CMSWire. You can read the original version here.