Kim Ann King

We've published a new e-book entitled "17 Big Testing Ideas" that are designed to do exactly that: create a big impact.

Your customers expect a delightful and relevant online experience, but optimizing basic visual elements will get you only part of the way there. Make the most of your customer experience by testing everything from a simple button change to functional search results changes. Fill your testing plan with big ideas that have the potential to truly deliver a relevant, personalized customer experience, and as a result, enable your organization achieve its business goals.

Our first eight ideas cover various types of on-site search optimization with which we've seen our clients be very successful. Next we'll delve into the check-out/registration process and end with some ideas around mobile web and app optimization. There's sure to be something you'll find helpful, so register now!

Tags: A/B & Multivariate Testing