Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again."
It should be little wonder, then, that that company is no longer in business. If marketing and IT are not working together or are working against each other, your company simply will not be able to compete in today's marketplace.
Over the last three decades, my teams have used the following best practices for working cohesively and cooperatively with IT for better outcomes (one of which is a happier workplace).
Once marketing and IT start talking to each other and compare notes, it's often remarkable at how much they have in common. Both departments are responsible for improvements to the bottom line, process optimization, and enhanced productivity. The key here is to figure out where those items intersect. Read the rest of the article at TechRadarPro.