When it comes to website performance, there are a lot of variables but one guaranteed constant — visitors strongly dislike slow sites. Leading research shows that visitor behavior is directly related to the speed of the browsing experience, and that conversion rates and overall customer satisfaction are hindered by site sluggishness.
The good news is, web performance optimization (WPO) practices, combined with web analytics and controlled experimentation, can help tremendously. This new whitepaper, by Eric T. Peterson of Web Analytics Demystified, will examine the integration and use of performance measurement with optimization technologies. Readers will come away with an objective understanding of how performance impacts other business metrics and how they can evolve their own sites to deliver snappier web and mobile experiences.
Register now to receive this new whitepaper containing 5 Key Steps in optimizing site performance.