You have a million visits in the control and each of the variations. The results don't look quite as you expected, but hey, a win's a win, right? Often, getting to this point in a multivariate test (MVT) campaign is the easy part. You're almost ready to make that recommendation, but before you do, make sure you're not about to commit one of the five most common MVT analytics errors. We've already made these mistakes, and we'll make sure you don't repeat them!

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