It’s time to optimize how your site works, not just how it looks. SiteSpect Origin Experiments allows you to quantify the impact of every back-end site change for every user, enabling product and development teams to measure and analyze functionality that previously could not have been optimized without considerable effort. Now you can optimize functionality such as feature launches, search algorithms, checkout flow, and pricing while targeting the optimal experience for key segments or specific users.
Origin Experiments will help you take assumptions out of launching your next feature by quantifying changes in user metrics such as average order value, conversion rates, and engagement, allowing you to compare the new feature with the previous version. Ensure that your new feature is having a standalone impact, not just being helped by great marketing.
As part of SiteSpect’s digital optimization platform, you can test a broad array of web and mobile site functionality. Some examples include:
To create an Origin Experiment, first create a SiteSpect Campaign and define your KPIs, targeting criteria, and any other test parameters. The SiteSpect Origin Experiment will then transmit the test parameters of end users via HTTP cookies or request headers.
This provides a means for the origin application or load balancer to inspect these test values, and then execute branching logic to alter its behavior.
An end user’s test participation is signaled to the origin starting on the very first HTTP request of the session. By performing these actions on the first HTTP request (before it arrives at the origin server), Origin Experiments will correctly support application servers that utilize “session on start” functions, as well as maintain proper server affinity in environments that use layer 7 load balancing. Working as a reverse proxy solution, SiteSpect is uniquely capable of performing these types of experiments due to its optimization architecture and position within network flow.
For example, if an end user typed in www.example.com, the server that hosts this site will execute “if… then” logic that matches predefined parameters for the test and load the defined set of features or functionality. This simple “if… then” logic allows you to execute additional, ongoing testing ideas, and works seamlessly in your existing network infrastructure.
SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.