Boston MA May 7, 2014

SiteSpect, the leading provider of testing and optimization solutions, today announced that it will sponsor MeasureFest to be held at the Institute of Education in London on May 22, 2014.

Come join SiteSpect to learn about SiteSpect's comprehensive approach to digital optimization that enables you to test everything and target anyone. While you're there, register for our newest e-book, "12 Strategies for Improving Online Conversions" and register for a chance to win a free Kindle Fire HD tablet.

The e-book explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers — the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your web and mobile conversions.

SiteSpect provides the world’s most comprehensive optimization platform, enabling the world’s largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect’s solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing. SiteSpect’s patent-pending technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies. For more information, visit www.sitespect.com or call 617-859-1900.

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