March 6, 2014

With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales.

Because experiences and shopping patterns differ between smartphone and tablet users, your overall mobile strategy should consider each group separately.

For example, Cyber Monday 2013 shoppers used smartphones to browse and research products while they preferred tablets to actually make purchases.

Read more: http://tabtimes.com/analysis/t-commerce/2014/03/05/want-more-mobile-sale...

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