November 4, 2014

SiteSpect has expanded its APIs to include to include campaign testing automation, Eric Hansen, CEO of SiteSpect, told TechRadar Pro.

The new functionality will give marketers the ability to automate and program multivariate testing on the web. SiteSpect claims the new features will enable its users to more quickly test campaigns and disable campaigns that negatively affect the customer experience.

Read more: http://www.techradar.com/us/news/internet/web/sitespect-expands-its-apis...

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