November 5, 2013

A/B and Multivariate testing can tell marketers not only what's working on a Web page, but why the change won't work. Trulia discovers this each time its marketers and analytics specialists test changes in color, sizes of buttons, and more.

Trulia uses SiteSpect's A/B and multivariate testing technology to help optimize the conversion rates on its Web site. This means testing how the site looks in terms of site navigation variation, content and forms, as well as how it works. Data from SiteSpect experiments guides Trulia to make changes that improve the experience of online visitors, leading to better customer engagement and loyalty.

Read more: http://www.mediapost.com/publications/article/212762/trulias-secret-to-b...

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