Boston MA May 14, 2008

Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region

SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today announced that it has been named a finalist in the Fifth Annual MITX Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the country's leading association bringing together digital marketing, media, and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.

With the first and only non-intrusive multivariate testing technology, SiteSpect is helping to drive the success of some of the world's leading e-commerce and lead generation sites. That's because only SiteSpect enables customers to run A/B tests and multivariate tests to optimize everything from landing page through checkout without having to change the site's underlying code.

The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing customers to focus on achieving their website optimization goals and saving precious time and resources.

"SiteSpect is pleased to be recognized as a finalist in the MITX Technology Awards," said Kim Ann King, Chief Marketing Officer of SiteSpect. "SiteSpect's unique non-intrusive approach enables customers to optimize their web sites, landing pages, and mobile content without page tagging, JavaScript, or site content changes. SiteSpect's technology is 100 percent turnkey, so companies can quickly and easily determine what content will have the greatest impact on a visitor's behavior."

"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."

SiteSpect will be recognized with the other finalists in the category of Analytics & Business Intelligence at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.

The ceremony is preceded by the What's Next Forum. The topic "Is Advertising the Model of the Future?" will be a forward-looking discussion on whether online advertising is the winning model of the future for more than just content.

The MITX What's Next Forum & Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing behavioral targeting. By testing variations of and landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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