Boston MA June 17, 2009

Benefits to Web Marketers Include Advanced Segmentation, Testing and Optimization of Third-Party Sites, Enhanced Targeting, and Localization

IRCE '09, June 15-18, 2009 — SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced multiple new enhancements to its website and mobile web optimization platform that provide marketers with:

  • Advanced segmentation within SiteSpect's analytics
  • Ability to track visitor behavior, and test and target content on third-party sites
  • Enhanced targeting and localization features
  • Ease-of-use improvements through point-and-click "Assistants"

1) Advanced Segmentation

SiteSpect now features advanced segmentation functionality that enables users to identify and analyze subset of visitors who exhibit similar behavioral and demographic attributes. This gives web marketers and analysts the power to discover how variations in content impact different market segments, and it facilitates the process of targeting subsequent campaigns towards specific high-value segments.

Essentially, online marketers can now use SiteSpect to build custom segments on-the-fly and at no additional cost. Segments may be defined through any combination of criteria, including unique visitor and session-level data, such as behavior, demographics, conversion values, time parts, and more.

For example, marketers and analysts can easily learn how different promotional offers perform for visitors who were referred from paid search versus organic search versus direct entry. Or, how first-time visitors respond to certain content changes relative to repeat visitors. SiteSpect also enables marketers to create rich behavioral segments, such as visitors who abandoned shopping carts or who completed purchases of specific amounts or frequency.

"SiteSpect's multivariate testing allows us to analyze how content performs for various audiences," said Paul Terry, Web Optimization Analyst at PRIMEDIA, which operates ApartmentGuide.com, Rentals.com, and NewHomeGuide.com. "Given the nature of our websites, visitor characteristics such as geography and web referral sources are important. What we learn through SiteSpect adds valuable insight to help us provide a better online user experience that is customized with relevant content."

2) World's First URL Tunnel® Enables Optimization on Third-Party Sites

Web marketers can now optimize content on third-party partner sites through SiteSpect's unique URL Tunnel®. This capability makes it possible to test and target content, measure visitor behavior, and optimize performance across any third-party partner site to which they link. A URL Tunnel brings all of the benefits of testing and targeting to sites over which marketers would otherwise have no control. For example, a URL Tunnel enables marketers to:

  • Customize the look and feel of the third-party site to improve user experience
  • Apply SiteSpect's powerful testing and targeting capabilities to display promotions and special offers based on visitor behavior or other attributes
  • Inject third-party web analytics tags using SiteSpect WATTS®

"SiteSpect's URL Tunnel capability has helped us extend our optimization focus to benefit partner sites," said Mike Brown, Vice President of Optimization at VEGAS.com, the world's largest destination travel site. "URL Tunneling has enabled us to test, target and even expand the reach of our web analytics tools — and as a result, has helped us help partners identify and resolve problems that they weren't even aware of."

3) Enhanced Targeting and Localization

In support of SiteSpect's rapid penetration into Europe and elsewhere, SiteSpect's latest release also features:

  • Language targeting capabilities, allowing marketers to focus their optimization efforts around audiences of different language or locales
  • Full Unicode support for localization of content variations
  • New targeting capabilities around geography and marketing segments
  • Multi-currency value capture, which allows SiteSpect to capture monetary values regardless of international format

4) Increased Ease of Use

In addition, the latest enhancements to SiteSpect include a new set of Assistants that guide users through the process of creating and previewing all the elements of their test and targeting campaigns, including site factors, variations, and KPIs. Now, it's easier than ever to set up tests and measure how visitors behave.

"With this latest release, we've focused on extending the power of SiteSpect while making it increasingly easy for web marketers to derive value," said Eric J. Hansen, Founder and CEO of SiteSpect. "SiteSpect's continued adoption by digital marketers shows that our non-intrusive approach to optimization is truly making a difference — making it possible to optimize rich, dynamic content while dramatically reducing the time and cost required with competing solutions."

About SiteSpect

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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