SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that Quidsi, Inc., one of the fastest-growing e-commerce companies in the country, has joined a growing list of online retailers that has chosen SiteSpect as its multivariate testing and behavioral targeting platform.
Quidsi, which was acquired by Amazon in early 2011, will deploy SiteSpect across all five of its websites, including Diapers.com, Soap.com, Beautybar.com, Wag.com, and YoYo.com. These sites target a wide variety of consumers by offering a vast selection of goods from baby essentials to luxury beauty items to games, toys, and collectibles.
The decision to optimize all five web properties makes sense for Quidsi, a company that prides itself on making browsing and shopping a fun and easy experience. Its innovative approach to ecommerce streamlines the buying process by offering customers a quick and easy way to place orders across all sites with one simple transaction, and with all products shipped conveniently in one box.
"Making sure all of our websites are maintained and updated is more than a full-time job, so going in we knew we had to make the web optimization process straightforward and easy to manage in order to make it a successful endeavor," said Josh Himwich, VP, eCommerce Solutions at Quidsi, Inc. "By implementing SiteSpect across all of our sites, we'll be able to measure what's working and what isn't on one site and use what we've learned on others. More importantly, with SiteSpect, we don't have to interrupt operations and sales in order to conduct ongoing tests."
By leveraging SiteSpect's non-intrusive approach to multivariate testing, Quidsi will be able to quickly and easily determine what content will have the greatest impact on their visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.
The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing Quidsi to focus on achieving the optimization goals they've set for all five websites while saving time and resources.
"We're excited about the prospect of working with Quidsi, a company that makes online buying fun and simple," said Eric J. Hansen, Founder and CEO of SiteSpect. "By using SiteSpect to optimize, it will be 'business as usual' for Quidsi because no actual changes are made to the site during testing. SiteSpect simplifies the optimization process by eliminating the need to change the HTML and programming code so it's seamless and non-intrusive, much like how shoppers experience Quidsi's websites."
Quidsi is one of the world's fastest-growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty) and Wag.com (pet care). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.
SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.