Boston MA May 28, 2013

SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has published a new e-book entitled “Site Optimization for E-Commerce Companies.

With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it’s not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online experience – and what was once an art, is now just as much a science.

By leveraging the latest optimization technology and techniques, leading online companies are now dynamically testing website content, graphics, sales offers and more to gain new insight into the experiences their site visitors prefer. They’re seeing what works and what doesn’t – using valuable data from their testing to make site changes to improve the online shopping experience, increase customer loyalty, and convert more browsers into buyers.

Site Optimization for E-Commerce Companies” reviews the optimization lifecycle, examples from e-commerce companies, and delves into topics such as testing, targeting and personalization, mobile optimization, landing page optimization, front-end performance optimization, and the 7 unique differentiators of SiteSpect’s non-intrusive approach to optimization.

Click here to download the new e-commerce optimization e-book from SiteSpect.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testingbehavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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