SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that one of its clients, PRIMEDIA, will speak at the upcoming eMetrics Marketing Optimization Summit in Toronto, Ontario, Canada.
Paul Terry, Senior Web Analyst at PRIMEDIA, will speak as part of the Conversion Optimization track on "How to Use Multivariate Testing to Discover What Works (and What Doesn't!)" on Thursday, April 8, 2010. He will share the top lessons learned from a career in web analytics.
PRIMEDIA, Inc. is a leading provider of online, print, and mobile platforms that provide consumers with tools and information they need to find a place to live. Terry focuses on multivariate testing for several sites, including ApartmentGuide.com and Rentals.com.
SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.