Boston MA July 1, 2008

SiteSpect, Inc., leading provider of non-intrusive marketing optimization technology, today published a new whitepaper that looks at multivariate testing and website optimization approaches available today. This free publication provides needed insight for online marketers who are interested in increasing conversion rates and creating a more compelling user experience.

Multivariate testing is a method for presenting many versions of a site to end users and measuring which one is most persuasive. It provides a feedback loop whereby actual website visitors reveal, through their behavior, which variations of content, promotions and functionality work best towards achieving a marketer's goals.

SiteSpect's new whitepaper aims to educate both web analysts and marketers on the major differences between today's testing solutions. Learn more by visiting SiteSpect's website today at http://www.sitespect.com/non-intrusive.

With the first and only non-intrusive multivariate testing technology, SiteSpect is helping to drive success at some of the world's leading e-commerce, publishing and lead generation sites. That's because only SiteSpect enables marketers to optimize everything from landing pages through checkout, without having to change the site's underlying code.

SiteSpect's patent-pending approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any tagging or changes to the HTML that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing customers to focus on achieving their website optimization goals while saving precious time and money.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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