SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that one of its long-time customers, official Las Vegas travel site VEGAS.com, will speak at eMetrics San Jose on Thursday, May 7.
Mike Brown, Vice President of Optimization at VEGAS.com, will speak as part of the Conversion Track on "Test and Target Your Way to Success: Top Tips and (Mistakes to Avoid) from VEGAS.com." He will share the company's best practices for testing and targeting as well as common errors to avoid.
Brown leads the VEGAS.com Optimization team responsible for enhancing user experience and conversion across VEGAS.com's consumer websites, business user web applications, and contact center. The group strives to deliver customer-friendly experiences that allow users to quickly and easily find, research, and book their Las Vegas travel and entertainment. He previously led VEGAS.com's Internet Marketing and Product Management efforts, and before joining the company in 2003, held roles as the Director of Business Development and the Director of Consumer Communications at EarthLink.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.