Boston MA September 9, 2009

Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will participate in a webinar sponsored by the Arizona Interactive Marketing Association. The webinar, entitled "Best Practices for Multivariate Testing Success," will be held on Tuesday, September 15, at 2:30 p.m. Eastern Time / 11:30 a.m. Pacific Time.

Webinar Description:

If you're bringing in traffic to your website but not generating as many qualified leads/sales as you deserve, chances are it's time for a change. But without knowing what's not working, how can you ever hope to improve it? Thanks to website analytics and techniques such as multivariate testing, you can get exact measurements and feedback on what you can do to improve your website. This exclusive webinar will include everything from how to create a testing team and get management approval, to how to create and implement your testing plan.

Space is limited; please reserve your Webinar seat now.

About Eric J. Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine. Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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