Boston MA February 25, 2008

Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing technology for web site optimization, today announced that it is a certified partner on Coremetrics Connect, the industry's first technology platform to meaningfully address the specific business needs of online marketers to improve campaign performance. Coremetrics Connect, which launches today, brings together leading digital marketing applications -- including multivariate testing, search, online content optimization, email, and behavioral targeting technologies -- to effectively monitor, measure, and optimize campaign performance across multiple channels. Together with certified partners, Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior.

SiteSpect integrates with Coremetrics Connect through its Web Analytics Tag Transformation and Segmentation (SiteSpect WATTS™) solution, the industry's first and only solution that allows online marketers to view and segment multivariate testing data within their analytics system. By leveraging SiteSpect WATTS with Connect, joint clients gain real-time capability for gathering more than 20 new visitor and session-level segment criterion by dynamically injecting data into the Coremetrics data acquisition system via analytics tags, URLs, cookies, and metadata.

This powerful capability enables Web marketers to:

  • Analyze multivariate tests in the context of visitor segments, including PPC campaigns and keywords, email promotions, affiliate referrals, multichannel user behavior, and more.
  • Multiply the value of their web marketing investment by combining SiteSpect's multivariate testing platform with Coremetrics Online Analytics technology and services.

Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends, and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

Our customers are continuously seeking ways to optimize their online presence, said Eric J. Hansen, President and Founder of SiteSpect. SiteSpect customers who also use Coremetrics will now be able to easily access a single source of behavioral data for analysis and action a complete, integrated web marketing system. We're pleased to be part of Coremetrics Connect in order to bring the best solutions to our customers.

In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to leverage a single, accurate and complete source of behavioral data across all their digital marketing applications, said John Squire, Chief Strategy Officer at Coremetrics. The integration offered between Coremetrics' powerful analytics and SiteSpect's testing functionality will provide marketers with a comprehensive picture of customer behaviors under varying conditions and the ability to optimize campaign content based on behavioral responses and specific-goal or site-wide success criteria.

With SiteSpect's multivariate testing and A/B testing solution, companies can quickly and easily optimize their web site by determining what content will have the greatest impact on a visitors behavior. SiteSpect optimizes a sites effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches.

For more information about Coremetrics Connect, visit: http://www.coremetrics.com/solutions/integration_connect.php.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the worlds largest and most successful e-commerce sites, including Cabelas, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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