Boston MA September 15, 2011

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, hosts its first-ever user conference today, Thursday, September 15, at the Nine Zero Hotel in Boston, Massachusetts. The 2011 SiteSpect Optimization Exchange (SOX) brings together the world's leading online businesses for a full day and a half of workshops on A/B and multivariate testing, behavioral targeting and personalization, mobile web optimization, and web performance optimization. During the conference today, attendees will:

  • Hear from John Lovett from Web Analytics Demystified on where the optimization industry is headed and what they can do now to prepare.
  • Share insights, best practices, and their own experiences in testing and targeting with their peers.
  • Build on what they already know about leveraging the SiteSpect platform to gain a deeper understanding of multivariate testing, behavioral targeting, and optimization in general.
  • Learn about and give input into SiteSpect's product roadmap and upcoming initiatives.

"We're thrilled to be hosting the SOX conference, a first of its kind, dedicated specifically to web site testing, targeting, and performance optimization," said Eric J. Hansen, Founder and CEO of SiteSpect. "This is a milestone for our clients as well as SiteSpect, in bringing together such a notable group of web marketers and analysts for the purpose of sharing knowledge about web and mobile optimization."

To learn more about the 2011 SiteSpect Optimization Exchange, visit http://www.sitespect.com/sox.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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