Try as Washington might, the economy is bad and there's no way around it. Budgets are being slashed and workforces are being cut.
It is widely thought that search advertising will be one of the last to feel the brunt of the economy's affect on advertising.
Still, search marketers are faced with pressure to keep the sales coming in during these tough times. Google Website Optimizer's Tom Leung says, "It's like trying to get your car to go the same amount of distance on less gas."